Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate will have a strong understanding of digital marketing strategies, including SEO, SEM, and social media, to drive brand awareness and engagement.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Utilise analytics tools to monitor campaign performance.
• Create compelling email marketing campaigns and manage CRM.
• Engage with online communities and blog followers.
• Ensure brand consistency across all digital marketing activities.

Requirements

Education

• Bachelor's in Marketing or related field
• Master's degree is a bonus

Experience

• 5+ years of digital marketing experience

Technical Skills

• Email Marketing
• Content Management Systems

Soft Skills

• Analytical Skills
• Time Management

Certifications

• Digital Marketing Specialist Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Expertise in video marketing strategies: Experience in creating and promoting video content.
• Knowledge of e-commerce marketing: Understanding of online retail and shopping trends.

Benefits

• Comprehensive health insurance
• Quarterly team outings
• Work-from-home options after probation
• Annual training budget for professional development

Company Culture

• Innovation: We prioritize innovation and creativity in our approach to digital marketing.
• Work-Life Balance: We support a healthy work-life balance, allowing flexibility and autonomy.
• Employee Recognition: We celebrate the achievements of our team members and recognize hard work.