Digital Marketing Specialist

Job Description

We are seeking a creative Digital Marketing Specialist to join our dynamic team in Cape Town. The ideal candidate will possess a solid understanding of digital marketing techniques, including SEO, PPC, and content marketing.

Responsibilities

• Implement SEO best practices to increase organic search traffic.
• Coordinate with cross-functional teams to align marketing efforts.
• Develop marketing budgets and track campaign expenditures.
• Oversee website updates and content management.
• Stay current with digital marketing trends and adapt strategies accordingly.

Requirements

Education

• Bachelor's degree in a relevant field
• Advanced degree in Marketing is preferred

Experience

• 3+ years of hands-on experience in a digital marketing role

Technical Skills

• Email Marketing Platforms
• Graphic Design Skills

Soft Skills

• Team Player
• Adaptability

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent
• Xhosa: Conversational

Advantageous

• Proficiency in Data Analysis Tools: Experience with tools like Google Data Studio for reporting.
• Experience in Video Marketing: Understanding of video content strategies to enhance digital presence.

Benefits

• Comprehensive health benefits
• Work-from-home flexibility
• Annual training budget for personal growth
• Employee wellness initiatives

Company Culture

• Continuous Improvement: We believe in ongoing learning and professional development for all staff.
• Work-Life Balance: We emphasize the importance of maintaining a healthy work-life balance.