Market Research Analyst

Job Description

We are seeking a detail-oriented Market Research Analyst to join our dynamic team in Durban. In this role, you will investigate market conditions, analyze data, and provide comprehensive reports that influence business strategy and product development.

Responsibilities

• Gather and analyze consumer data through surveys and focus groups.
• Report on market trends and potential business opportunities.
• Develop metrics to measure effectiveness of marketing strategies.
• Collaborate with teams to ensure alignment on market strategies.
• Identify potential areas for business growth based on research.
• Prepare and deliver presentations to upper management.
• Stay updated with industry news and developments.

Requirements

Education

• Bachelor's degree in Marketing, Economics or related field
• Postgraduate degree is preferable

Experience

• 3+ years of experience in quantitative research

Technical Skills

• SPSS
• Microsoft Excel

Soft Skills

• Problem-Solving
• Attention to Detail

Languages

• English: Fluent

Advantageous

• Knowledge of Consumer Behaviour: Understanding of consumer trends and preferences in the target market.
• Experience with Project Management: Skills in managing research projects from inception to completion.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company matching
• Work-from-home options available
• Continuous training and support

Company Culture

• Integrity: We uphold the highest ethical standards and ensure transparency.
• Inclusivity: Diversity is one of our strengths; we welcome varied backgrounds and perspectives.
• Empowerment: We empower our employees to take initiative and lead projects.