Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our vibrant team in Cape Town. The ideal candidate will possess a deep understanding of SEO, social media, content marketing, and analytics. You’ll be driving our marketing strategies and campaigns to ensure brand growth and engagement.

Responsibilities

• Lead the design and implementation of digital marketing campaigns.
• Perform keyword research and implement on-page SEO.
• Generate engaging social media content and ads.
• Track and analyze metrics to assess campaign effectiveness.
• Conduct customer surveys and feedback sessions.
• Collaborate with the sales team to align marketing strategies.
• Manage relationships with external vendors and partners.
• Research and implement new digital tools and technologies.
• Ensure brand consistency across all digital channels.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Postgraduate diploma is advantageous

Experience

• 4-6 years of experience in digital marketing and analytics

Technical Skills

• Content Management Systems
• Email Marketing Tools

Soft Skills

• Team Collaboration
• Communication

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Hands-on experience with tools like HubSpot or Marketo.
• Knowledge of UX/UI principles: Understanding of user experience and interface design.

Benefits

• Comprehensive health and dental coverage
• Annual leave and holiday pay
• Flexible working hours
• Access to training and development resources

Company Culture

• Work-Life Balance: We believe in maintaining a healthy work-life balance for our employees.
• Inclusive Culture: Our workplace is inclusive and respects diversity in all forms.
• Community Involvement: We actively participate in community service and encourage employee involvement.