Digital Marketing Specialist

Job Description

Our marketing team is on the lookout for a creative Digital Marketing Specialist to establish and execute comprehensive digital marketing strategies. In this role, you will optimize our online presence through rigorous analysis of marketing metrics, enhance our website's SEO, and run targeted ad campaigns while engaging with audiences across social media platforms.

Responsibilities

• Manage the company's social media presence by creating, curating, and sharing relevant content.
• Implement email marketing campaigns aimed at engaging and retaining customers.
• Work closely with content creators to ensure all marketing materials align with brand guidelines.
• Conduct A/B testing on various campaigns to analyze effectiveness and inform future strategies.
• Assist in budgeting and resource allocation for digital marketing initiatives.
• Engage and grow our online community through innovative digital strategies.

Requirements

Education

• Diploma or degree in Digital Marketing
• Additional certifications in Google Ads and social media marketing are preferred.

Experience

• 2-4 years of digital marketing experience

Technical Skills

• Content Creation
• Social Media Advertising

Soft Skills

• Project Management
• Customer Focus

Certifications

• Digital Marketing Professional Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Knowledge of HTML/CSS: Basic understanding of HTML and CSS for minor website alterations.
• Proficiency in graphic design tools: Experience with tools such as Adobe Photoshop or Canva for creating marketing visuals.

Benefits

• Comprehensive employee health and wellness plan
• Annual paid leave and public holidays
• Training and mentoring programmes
• Coworking space subsidy

Company Culture

• Continuous Improvement: We are committed to personal and professional development for all employees.
• Inclusivity: Diversity is at the forefront of our hiring and workplace practices.
• Passion for Innovation: We strive for innovation in our digital marketing strategies and campaigns.