Digital Marketing Specialist

Job Description

We are on the lookout for a skilled Digital Marketing Specialist to join our vibrant team in Cape Town. The ideal candidate will have a deep understanding of various digital marketing disciplines, including SEO, PPC, social media, and content marketing. You will play a pivotal role in developing and executing impactful marketing campaigns that drive traffic, engagement, and conversions.

Responsibilities

• Plan and carry out comprehensive marketing campaigns, including web, SEO/SEM, email, and social media.
• Collaborate with graphic designers to produce high-quality digital content.
• Monitor SEO strategies and implement changes to enhance search rankings.
• Engage with influencers to broaden brand reach and awareness.
• Identify trends and insights based on data analytics to improve marketing effectiveness.
• Draft and oversee marketing budgets, ensuring prudent financial management.
• Lead brainstorming sessions to generate fresh marketing concepts.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Ads
• Content Management Systems
• Email Marketing Software

Soft Skills

• Analytical Skills
• Communication
• Creativity

Certifications

• Google Analytics Certified
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with social media analytics tools: Knowledge of tools like Hootsuite or Sprout Social for tracking social media effectiveness.
• Experience with graphic design software: Familiarity with design tools like Canva or Adobe Creative Suite.

Benefits

• Competitive salary and performance-based bonuses
• Flexible working hours for a better work-life balance
• Employee wellness programs and health insurance
• Remote work options available

Company Culture

• Team Spirit: We emphasise teamwork where every opinion counts and collaboration is key to success.
• Innovation First: Our approach focuses on creative solutions that drive impact and achieve results.
• Diversity and Inclusion: We celebrate diversity and are committed to an inclusive workplace for all.