Digital Marketing Specialist

Job Description

We are on the lookout for a Digital Marketing Specialist to join our Johannesburg team. The selected candidate will be responsible for designing and executing innovative digital marketing strategies aimed at increasing brand awareness and driving customer engagement through various online channels. This role involves a combination of creativity, data analysis, and the ability to stay on top of the latest industry trends.

Responsibilities

• Lead the planning and execution of digital marketing strategies that increase customer acquisition.
• Utilize A/B testing to determine the most effective marketing messages and channels.
• Cultivate relationships with key influencers and stakeholders to enhance brand visibility.
• Prepare detailed reports for management on campaign performance and marketing effectiveness.
• Stay informed on market trends and leverage insights to inform marketing strategies.
• Ensure marketing compliance with local regulations and best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Master's degree preferred

Experience

• 5+ years of experience in digital marketing

Technical Skills

• Social Media Marketing
• CRM Software

Soft Skills

• Time Management
• Teamwork

Certifications

• Facebook Blueprint Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Experience with Social Media Analytics Tools: Proficient in using analytics tools to measure social media campaign performance.
• Familiarity with Adobe Creative Suite: Experience with Adobe Creative Suite for content creation and design.

Benefits

• Comprehensive health insurance
• Annual performance bonuses and incentives
• Continued education and training support
• Engagement in team-building activities

Company Culture

• Diversity and Inclusion: We celebrate diversity and are committed to creating an inclusive workplace where everyone feels valued.
• Results-Driven: We focus on achieving measurable results and strive for excellence in everything we do.
• Work-Life Balance: We support a healthy work-life balance to promote employee well-being and productivity.