Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be at the forefront of developing and implementing effective digital marketing campaigns. You will collaborate and strategise with our dynamic team to leverage social media, SEO, and content marketing to boost our brand presence and drive user engagement.

Responsibilities

• Identify trends and insights to inform marketing strategies.
• Utilise A/B testing for email campaigns to improve engagement rates.
• Ensure brand consistency across all digital channels.
• Train and mentor junior marketing staff on best practices.
• Continuously improve by capturing and analysing the appropriate social data/metrics.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Advanced degree is a plus

Experience

• 3+ years of experience in a digital marketing role, preferably in an agency setting

Technical Skills

• Social Media Advertising
• Email Marketing

Soft Skills

• Analytical Skills
• Communication

Certifications

• Google Analytics Individual Qualification (GAIQ)
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of CRM software: Experience using CRM platforms for managing customer relationships.
• Familiarity with agile methodologies: Experience working in agile marketing teams and methodologies.

Benefits

• Comprehensive health benefits including dental and vision
• Retirement savings plan with company match
• Opportunities for remote work
• Generous leave policies

Company Culture

• Continuous Improvement: We are committed to continuous learning and professional growth.
• Diversity and Inclusion: We value diversity and ensure inclusion in our workplace.
• Community Engagement: We actively participate in community initiatives and support local causes.