SEO Specialist

Job Description

We are in search of an experienced SEO Specialist to join our fast-paced team in Cape Town. The ideal candidate will have a strong background in search engine optimization and digital marketing, capable of driving traffic and improving search rankings through effective SEO strategies and techniques.

Responsibilities

• Stay updated on industry changes and trends.
• Lead SEO strategy meetings with the marketing team.
• Collaborate on social media strategies to enhance overall SEO performance.
• Utilize analytical tools to monitor site performance.
• Engage in A/B testing for optimization strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 4+ years of experience in SEO and website optimization

Technical Skills

• Data Analysis Tools
• Content Management Systems (CMS)

Soft Skills

• Creative Problem Solving
• Collaboration

Certifications

• HubSpot Content Marketing Certification
• Moz SEO Essentials Certification

Languages

• English: Fluent

Advantageous

• Experience with local SEO strategies: Knowledge of optimizing local search visibility and engagement.
• Experience with content marketing: Ability to create content that aligns with SEO goals and audience needs.

Benefits

• Comprehensive medical aid packages
• Paid time off for personal development
• Flexible working arrangements
• Access to wellness programs

Company Culture

• Growth Mindset: We prioritize learning and development to help our employees grow in their careers.
• Community Engagement: We actively engage with the local community and encourage our employees to contribute.
• Transparency: We maintain open communication and transparency in all our operations.