Brand Manager

Job Description

We are seeking a dynamic Brand Manager based in Pretoria to lead our brand strategy and execution. The ideal candidate will have experience in driving brand growth, developing marketing strategies, and managing cross-functional teams. Your role will involve enhancing brand perception and ensuring alignment with company goals.

Responsibilities

• Drive strategic brand communications across all platforms.
• Identify key performance indicators for brand initiatives.
• Work with the sales team to align brand strategies with sales goals.
• Create and maintain a detailed marketing calendar.
• Implement marketing research and consumer feedback loops.
• Monitor competitors and adapt brand strategies accordingly.
• Prepare presentations for internal and external stakeholders.
• Organize and manage brand-related events.
• Cultivate a deep understanding of the customer journey and experience.

Requirements

Education

• Bachelor's degree in Business Administration or Communications
• Master's degree is an advantage

Experience

• 5+ years of experience in brand strategy and management

Technical Skills

• Brand Strategy Development
• Content Creation

Soft Skills

• Analytical Skills
• Negotiation

Certifications

• Certified Marketing Executive (CME)
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in Consumer Insights: Ability to derive insights from consumer data to inform brand strategies.
• Knowledge of PPC Advertising: Understanding of pay-per-click advertising and its impact on brand visibility.

Benefits

• Full medical and dental coverage
• Generous retirement plan contributions
• Opportunities for academic and professional growth
• Work-life balance initiatives

Company Culture

• Commitment to Learning: We encourage continuous learning and development.
• Team-Oriented: Collaboration and teamwork are at the core of our culture.