Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our vibrant team in Durban. In this role, you will be responsible for developing and implementing digital marketing campaigns that drive brand awareness and engagement. The ideal candidate will have a track record of successful campaigns and a deep understanding of various digital marketing channels.

Responsibilities

• Lead digital content creation and distribution strategies.
• Develop A/B testing strategies for email and online ads.
• Engage with customers through various digital channels including social media.
• Collaborate with external agencies for campaign execution.
• Ensure brand consistency across all digital platforms.
• Manage and optimize the marketing automation platform.
• Assist in budget management and resource allocation for campaigns.

Requirements

Education

• Bachelor's degree in Marketing or Business
• Relevant certifications preferred

Experience

• 3+ years of experience in digital marketing environments

Technical Skills

• SEO Strategy
• Data Analysis
• Social Media Advertising

Soft Skills

• Adaptability
• Leadership

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Familiarity with UX/UI principles: Understanding of user experience and user interface best practices.
• Experience with mobile marketing: Knowledge in optimizing marketing for mobile platforms.

Benefits

• Comprehensive health benefits and dental care
• Generous leave benefits including parental leave
• Team building events and social gatherings
• Support for continuous learning and training

Company Culture

• Continuous Improvement: We are dedicated to continuous improvement and learning, helping our employees grow in their roles.
• Inclusive Workplace: Our workplace values diversity and welcomes all individuals from different backgrounds.