Digital Marketing Specialist

Job Description

Are you a creative and results-driven Digital Marketing Specialist? Join our vibrant team in Durban! You will be responsible for developing and executing online marketing strategies that elevate our clients' brands, utilising SEO, social media marketing, and content creation. You'll work collaboratively with clients to understand their needs and deliver exceptional campaigns that resonate with their target audiences.

Responsibilities

• Lead digital marketing efforts, including strategy development and execution.
• Analyse campaign performance and provide insights to clients.
• Create and maintain content calendars for social media and blogs.
• Optimize website content for search engines and usability.
• Manage client budgets for advertising and promotional activities.
• Conduct A/B testing to enhance marketing strategies.
• Support the overall marketing team in achieving business objectives.
• Prepare presentations for clients showcasing campaign results.
• Identify new digital marketing opportunities and platforms.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in digital marketing with a focus on content strategy

Technical Skills

• SEO
• PPC Campaign Management
• Email Marketing

Soft Skills

• Creative Problem-Solving
• Project Management

Certifications

• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with platforms like HubSpot or Mailchimp.
• Knowledge of UX/UI principles: Understanding of user experience and interface design.

Benefits

• Comprehensive medical benefits package
• Annual bonuses based on performance
• Team-building activities and social events
• Remote work options for certain roles

Company Culture

• Continuous Improvement: We promote a culture of learning and growing, always striving for excellence.
• Work-Life Balance: We prioritize a healthy work-life balance for all employees.
• Fun and Engaging Workplace: We believe that work should be enjoyable, and foster fun moments at work.