Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist at our Johannesburg office, you'll be tasked with designing and implementing comprehensive digital marketing campaigns. You'll leverage your skills in analytics to assess the effectiveness of strategies, optimise content for various platforms, and increase customer acquisition through targeted initiatives.

Responsibilities

• Design user-friendly digital content that speaks to customers' needs and preferences.
• Mix creativity with analytical skills to evolve marketing strategies for consistent improvement.
• Develop relationships with external partners and vendors for combined campaigns.
• Train team members and interns on best digital marketing practices.
• Organise webinars and online events to promote our services and engage prospective clients.

Requirements

Education

• Bachelor's or Master's degree in Marketing, Communications, or a related field

Experience

• 5+ years of experience in digital marketing across various platforms

Technical Skills

• Content Management Systems
• Email Marketing Tools
• Marketing Analytics Software

Soft Skills

• Project Management
• Team Leadership

Certifications

• HubSpot Inbound Marketing Certification
• Hootsuite Social Media Marketing Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Video Marketing: Experience in creating and promoting video content for social media platforms.
• E-commerce Marketing Experience: Experience in promoting e-commerce platforms and understanding e-commerce metrics.

Benefits

• Comprehensive medical, dental, and vision insurance
• 401K retirement plan with company contributions
• Daily snacks and team outings
• Access to continuing education and training programs

Company Culture

• Growth-Oriented: We value personal growth and provide ample learning opportunities.
• Work-life Balance: We believe in maintaining a healthy balance between work and personal life.
• Fun and Engaging: Our company culture includes fun events and engaging team-building activities.