Market Development Manager

Job Description

We are seeking a Market Development Manager who thrives on creating impactful marketing strategies. This role is ideal for a professional with experience in product marketing and market research, ready to drive business growth and enhance our market presence.

Responsibilities

• Lead the development of marketing strategies targeting emerging markets.
• Conduct detailed analyses of market trends and consumer behaviour.
• Partner with product development teams to ensure market needs are met.
• Deliver strategic recommendations to the management based on market data.
• Assess the ROI of marketing initiatives and refine as necessary.
• Maintain and enhance stakeholder relationships to leverage market opportunities.
• Oversee the implementation of product marketing launches.
• Utilize qualitative and quantitative research methods for insights.
• Communicate competitor movements and trends to the team.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or a related field
• MBA with a focus on Marketing is preferred

Experience

• 5+ years of experience in product marketing or market development with a proven track record

Technical Skills

• Consumer Insights
• Competitive Analysis

Soft Skills

• Analytical Thinking
• Negotiation

Certifications

• Certified Marketing Manager
• Inbound Marketing Certification

Languages

• English: Fluent
• Zulu: Conversational

Advantageous

• Knowledge of local market trends: Deep understanding of the South African market dynamics.
• Experience in managing budgets: Proven ability to manage marketing budgets effectively.

Benefits

• Comprehensive health and dental coverage
• Generous leave policies including family leave
• Training and development programs
• Wellness benefits and initiatives

Company Culture

• Diversity and Inclusion: We are committed to building a diverse team and cultivating an inclusive workplace.
• Flexibility: We offer flexible work arrangements to support work-life balance.
• Accountability: We take ownership of our work and are accountable for our outcomes.