Market Research Analyst

Job Description

As a Market Research Analyst, you will ensure that our methodology is sound and effectively meets our clients' needs. Your responsibilities will include data collection, market trend analysis, competitive research, and the presentation of findings to stakeholders.

Responsibilities

• Design and implement surveys and focus groups.
• Evaluate product and branding performance through data analysis.
• Track and forecast marketing and sales trends.
• Assist in the development of marketing strategies based on research data.
• Present findings to management and clients to aid in decision-making.
• Review existing data sources and enrich them with primary research.

Requirements

Education

• Bachelor's degree in Marketing, Business, or related field
• Master's degree is a plus

Experience

• 2+ years of experience in market research or related field

Technical Skills

• Data Analysis
• SPSS/SAS

Soft Skills

• Critical Thinking
• Communication

Certifications

• Certified Market Research Analyst (CMRA)
• Google Analytics Certification

Languages

• English: Fluent

Advantageous

• Experience with advanced data visualization tools.: Knowledge of tools like Tableau or Power BI.
• Familiarity with digital marketing analytics.: Understanding of how digital marketing can impact consumer behaviour.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunities for professional growth

Company Culture

• Innovation: We encourage innovative thinking and provide a collaborative environment.
• Employee Development: We value continuous learning and offer growth opportunities.
• Diversity and Inclusion: We foster a culture that embraces diversity in all forms.