Social Media Strategist

Job Description

Join our team as a Social Media Strategist and play a pivotal role in shaping our digital narrative. You will work closely with content creators and marketing teams to ensure our social media channels are engaging and aligned with our brand goals.

Responsibilities

• Lead the creation of a content calendar that reflects seasonal trends and events.
• Identify and use social media tools to improve efficiency and effectiveness.
• Conduct competitor analysis and market research to inform strategies.
• Collaborate with influencers to enhance brand visibility.
• Provide insights on audience behavior to drive engagement.
• Train and mentor junior team members on social media best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 3+ years of experience in a social media role

Technical Skills

• SEO
• Graphic Design Software

Soft Skills

• Communication Skills
• Time Management

Certifications

• Facebook Blueprint Certification
• HubSpot Social Media Certification

Languages

• English: Fluent
• Setswana: Conversational

Advantageous

• Familiarity with video content creation: Experience with video editing tools and platforms.
• Background in Public Relations: Experience in managing media relations and communications.

Benefits

• Comprehensive health insurance
• 13th cheque on successful completion of the year
• Work from home options
• Professional development opportunities

Company Culture

• Diversity: We celebrate diversity and strive for an inclusive workplace.
• Community Engagement: We actively participate in community initiatives and support local causes.
• Work-Life Balance: We promote a healthy work-life balance among our employees.