Market Research Analyst

Job Description

We are searching for a detail-oriented Market Research Analyst to join our Johannesburg team. The successful candidate will harness data and analytics to uncover market trends, competitive insights, and customer preferences. You'll play a pivotal role in guiding our strategic decisions and marketing strategies.

Responsibilities

• Gather and analyze market data to inform product development.
• Monitor industry trends and report on competitor activities.
• Work closely with marketing and sales teams to provide strategic insights.
• Conduct field research and surveys to collect customer feedback.
• Maintain updated databases and documentation related to market trends.

Requirements

Education

• Bachelor's degree in Statistics or Market Research
• Master's degree or relevant certification is preferred

Experience

• 3-5 years of experience in market research

Technical Skills

• Microsoft Excel
• Market Research Tools (e.g., Qualtrics, SurveyMonkey)

Soft Skills

• Team Collaboration
• Problem-Solving

Certifications

• Data Science Certification
• Project Management Professional (PMP)

Languages

• English: Fluent

Advantageous

• Knowledge of AI in market research: Understanding how AI can enhance market research processes.
• Proficient in social media analytics: Experience with using social media platforms for market insights.

Benefits

• Health, dental, and vision insurance
• Generous PTO policy
• Retirement plan with company match
• Remote work options available

Company Culture

• Diversity and Inclusion: We are committed to building a diverse workforce and an inclusive workplace.
• Work-Life Balance: We value work-life balance and provide flexible working options.
• Employee Recognition: We recognize and celebrate the contributions of our team members.