SEO Specialist

Job Description

We are looking for a talented SEO Specialist based in Cape Town, ready to take charge of our search engine optimization efforts. You will analyze and improve our SEO strategies, helping our brand achieve greater visibility and customer engagement online.

Responsibilities

• Identify technical SEO issues and advise on resolutions.
• Collaborate with web developers to improve site architecture.
• Assist in the creation of engaging and SEO-driven content.
• Utilize SEO tools to audit and optimize website performance.
• Create quarterly reports on KPIs and traffic metrics.

Requirements

Education

• Bachelor's degree in Digital Marketing or equivalent experience

Experience

• 2+ years of hands-on SEO experience

Technical Skills

• Link Building
• Content Strategy

Soft Skills

• Creative thinking
• Communication skills

Certifications

• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with A/B testing: Ability to optimize content based on performance testing.
• Understanding of social media marketing: Experience in leveraging social media for SEO impact.

Benefits

• Comprehensive health insurance
• Performance-related pay structure
• Flexible working hours
• Access to resources for training and development

Company Culture

• Continuous Learning: We promote ongoing training and learning opportunities for all employees.
• Transparency: Our decision-making process is open, and we encourage questions and feedback.
• Work-Life Balance: We strive to maintain a balance between work commitments and personal life.