Product Marketing Manager

Job Description

We are seeking a dynamic Product Marketing Manager to spearhead our marketing efforts in Durban. The ideal candidate will possess a robust understanding of market trends and be adept at developing compelling marketing strategies that resonate with target audiences.

Responsibilities

• Design and implement go-to-market strategies for new products.
• Leverage analytics to optimize marketing performance and reach.
• Assist in the creation of product positioning and messaging.
• Conduct product training and presentations for sales teams.
• Provide insights for product pricing and packaging.
• Coordinate with advertising and PR agencies for promotional activities.
• Track and report on customer feedback and product satisfaction.

Requirements

Education

• Bachelor's degree in Business Administration
• Postgraduate qualification in Marketing preferred

Experience

• 5+ years of experience in product marketing roles within tech or software industries

Technical Skills

• Customer Relationship Management (CRM)
• Digital Marketing

Soft Skills

• Leadership Skills
• Creative Thinking

Certifications

• HubSpot Inbound Marketing Certification
• Certified Digital Marketing Professional

Languages

• English: Fluent

Advantageous

• Knowledge of data analytics tools: Hands-on experience with data visualization tools like Tableau or Power BI.
• Advanced Excel Skills: Proficient in advanced Excel functions for data analysis.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Work-life balance initiatives
• Team-building activities

Company Culture

• Team Collaboration: We foster a collaborative environment that values team input and feedback.
• Continuous Improvement: We believe in always striving for improvement in our processes and products.
• Diversity and Inclusion: We are dedicated to promoting diversity and inclusion in the workplace.