Digital Marketing Specialist

Job Description

We are seeking a dynamic Digital Marketing Specialist to join our vibrant team in Durban. The successful candidate will play a crucial role in crafting and executing our digital marketing strategies, aimed at increasing brand awareness and generating leads. You will be responsible for managing campaigns across various channels, including social media, email, and search engines.

Responsibilities

• Lead the planning and execution of digital marketing initiatives across various channels.
• Track and analyse performance metrics to adjust strategies as needed.
• Oversee website updates and maintain SEO best practices.
• Engage with customers through social media and online forums.
• Develop and oversee budgets for digital marketing campaigns.
• Implement effective content marketing strategies to support lead generation.
• Work with the sales team to align marketing strategies with business goals.
• Research and test new digital marketing tools and strategies.
• Manage relationships with external vendors for marketing services.
• Prepare regular reports on campaign performance for senior management.

Requirements

Education

• Bachelor's degree in Business Administration or related field

Experience

• 3+ years of experience in digital marketing management

Technical Skills

• Content Management Systems
• Data Analysis Tools

Soft Skills

• Time Management
• Interpersonal Skills

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools: Experience with platforms like HubSpot or Marketo.
• Experience with video marketing: Familiarity with creating and promoting video content.

Benefits

• Comprehensive health coverage
• Generous annual leave
• Access to training and workshops
• Team-building activities and outings

Company Culture

• Personal Growth: We are committed to fostering personal and professional development in our team members.
• Inclusive Environment: Diversity and inclusion are at the heart of our company values.
• Employee Engagement: We actively seek feedback and encourage employee involvement in decision-making.