Digital Marketing Specialist

Job Description

We're looking for a Digital Marketing Specialist to enhance our online presence in Johannesburg. In this role, you will design, implement, and manage digital marketing campaigns that promote our services and drive brand awareness. Your ability to analyze data and adjust strategies will be key to our success.

Responsibilities

• Create and maintain a digital marketing calendar to manage campaigns and activities.
• Utilize PPC strategies for lead generation and conversion optimization.
• Develop A/B testing for marketing campaigns to optimize CTR and ROI.
• Analyze competitors and industry benchmarks to improve our digital footprint.
• Build and maintain landing pages to drive conversion efficiently.
• Collaborate in planning and executing campaigns across multiple digital channels, including PPC, SEO, social media, and content marketing.
• Conduct webinars and online workshops to generate leads.
• Generate and present performance reports to the marketing team.
• Implement marketing automation processes to streamline marketing tasks.
• Assist in creating content for blogs, newsletters, and articles.

Advantageous

• Experience with email marketing platforms: Familiarity with platforms such as Mailchimp or Hubspot for managing campaigns.
• Knowledge of graphic design software (e.g., Adobe Photoshop): Ability to create visually appealing marketing materials.

Benefits

• Medical aid and wellness allowance
• Flexible working hours
• Performance bonuses
• Remote work options available
• Career development opportunities

Company Culture

• Innovative Environment: We cultivate an environment that encourages innovation and continuous improvement.
• Team Collaboration: We emphasize teamwork and collective input for project success.
• Diversity and Inclusion: We welcome diverse perspectives and aim for inclusivity in our team.