Digital Marketing Specialist

Job Description

We are looking for a passionate Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will be responsible for developing, implementing, and managing digital marketing campaigns that promote our products and services effectively. You will play a key role in enhancing our brand awareness within the digital space as well as driving website traffic and acquiring leads.

Responsibilities

• Manage digital marketing budgets and allocate resources effectively.
• Collaborate with e-commerce teams to enhance online sales strategies.
• Implement retargeting strategies to convert leads into customers.
• Utilize A/B testing to improve campaign performance.
• Maintain the company website and ensure content is updated and relevant.
• Engage with customers and respond to inquiries across digital platforms.
• Develop partnerships and collaborations with influencers to expand reach.
• Prepare reports on digital marketing performance for management review.

Requirements

Education

• Bachelor's degree in Communications or related field
• Relevant certifications are a plus

Experience

• 3-5 years of experience in a related digital marketing role

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Time Management
• Communication Skills

Certifications

• Facebook Blueprint Certification
• Hootsuite Social Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience in content marketing: Ability to create compelling content that drives engagement.
• Familiarity with CMS tools: Experience using content management systems for website updates.

Benefits

• Comprehensive health and dental coverage
• Annual performance bonuses
• Remote work flexibility
• Access to training and development resources

Company Culture

• Diversity and Inclusion: We celebrate diversity and strive to create an inclusive environment for all.
• Work-Life Balance: We value the well-being of our employees and promote a healthy work-life balance.
• Customer Focus: Our customers are at the heart of everything we do.