SEO Specialist

Job Description

We are looking for an SEO Specialist to join our Durban team. The ideal candidate will be adept in creating strategies that drive organic traffic, optimize website structure, and enhance user experience. If you have a passion for digital marketing and possess strong analytical skills, we want you!

Responsibilities

• Execute on-page and off-page optimization strategies.
• Conduct site audits and recommend technical SEO improvements.
• Utilize tools such as Google Analytics and SEMrush for data analysis.
• Develop link-building strategies to enhance domain authority.
• Assist in crafting content marketing strategies aligned with SEO goals.
• Engage in continuous learning to keep skills sharp and knowledge current.
• Support the marketing team with insights on SEO impact on campaigns.

Requirements

Education

• Bachelor's degree in Digital Marketing, Business, or a related field
• Master's degree in Marketing is preferred

Experience

• 3+ years of experience in digital marketing focusing on SEO/SEM

Technical Skills

• Content Management Systems (CMS)
• On-page SEO Techniques

Soft Skills

• Project Management
• Teamwork

Certifications

• HubSpot SEO Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Ability to integrate SEO strategy with social media campaigns.
• Proficiency in data visualization tools: Experience with tools like Google Data Studio or Tableau.

Benefits

• Comprehensive health, dental, and vision insurance
• Generous leave policy including parental leave
• Ongoing professional development opportunities
• Employee discounts on products and services

Company Culture

• Continual Learning: We believe in continuous learning, offering resources for personal and professional development.
• Employee Recognition: We celebrate the achievements of our team members and recognize their efforts.
• Work-Life Balance: We emphasize a healthy work-life balance, understanding the importance of personal time.