Marketing Analytics Manager

Job Description

We are seeking a passionate Marketing Analytics Manager to join our dynamic team in Sandton. The ideal candidate will leverage data and analytics tools to provide actionable insights, drive marketing strategies, and enhance our brand presence. This role requires a blend of analytical prowess and strategic thinking to interpret marketing trends and consumer behavior effectively.

Responsibilities

• Lead market research initiatives to gather relevant data and insights.
• Develop key performance indicators (KPIs) to measure marketing effectiveness.
• Utilize tools like Google Analytics and Tableau to visualize data.
• Engage with stakeholders to gather business requirements for analytics.
• Draft and execute A/B tests on marketing campaigns to assess effectiveness.
• Mentor junior analysts in data analytics best practices.
• Contribute to the development of the marketing team's strategic plan.
• Present findings to senior leadership to influence decision-making.
• Identify areas for improvement in marketing spend and ROI.
• Stay updated with the latest trends in marketing analytics.

Requirements

Education

• Bachelor's degree in a relevant field
• Master's degree in Marketing or Business Analytics is advantageous

Experience

• 5+ years of marketing or business analytics experience

Technical Skills

• Data Mining
• Predictive Analytics

Soft Skills

• Critical Thinking
• Interpersonal Skills

Certifications

• Advanced Google Analytics
• Data Science Certification

Languages

• English: Fluent

Advantageous

• Experience with social media analytics: Proficient in analyzing social media data and trends.
• Certification in Digital Marketing: Certification that demonstrates knowledge and skills in digital marketing strategies.

Benefits

• Comprehensive health insurance plans
• Annual bonuses based on company performance
• Work-life balance initiatives
• Career advancement opportunities

Company Culture

• Diversity: We value diversity and inclusivity within our teams.
• Work-Life Balance: We prioritize work-life balance, understanding its importance to happiness and productivity.
• Employee Empowerment: We empower our employees to take ownership of their work.