Digital Marketing Specialist

Job Description

We are looking for a Digital Marketing Specialist to join our vibrant team in Johannesburg. The ideal candidate will possess a solid understanding of various digital marketing channels including SEO, PPC, and social media marketing, and will be passionate about driving results through innovative strategies.

Responsibilities

• Collaborate with sales to create cohesive marketing campaigns.
• Implement A/B testing strategies for campaign optimisation.
• Respond to customer queries and interactions on social media.
• Maintain brand consistency across all digital platforms.
• Utilize analytics to optimize ongoing campaigns.
• Assist in budget management for digital marketing activities.
• Stay updated with market trends and competitor activities.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Relevant certifications are a plus

Experience

• 5+ years of hands-on experience in digital marketing

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Team Collaboration
• Time Management

Certifications

• Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of local market trends: Understanding the South African digital landscape and consumer behaviour.
• Proficiency in graphic design software: Familiarity with tools like Adobe Creative Suite.

Benefits

• Comprehensive health benefits
• Employee assistance programs
• Paid time off and holiday leave
• Access to training and personal growth resources

Company Culture

• Learning Opportunities: We provide ample opportunities for professional development and training.
• Work-Life Balance: We strive to create an environment that promotes a healthy work-life balance for all employees.
• Supportive Atmosphere: Our culture promotes support, respect, and growth among our team members.