Digital Marketing Specialist

Job Description

We are seeking a Digital Marketing Specialist to join our talented team in Durban. This role involves developing and executing comprehensive digital marketing strategies that enhance brand awareness and drive online traffic. The ideal candidate will have a deep understanding of SEO, PPC, content marketing, and social media management, and be able to leverage analytics to optimize campaigns.

Responsibilities

• Design and implement comprehensive digital marketing plans and promotions.
• Analyze competitor digital marketing strategies for continual improvement.
• Manage and optimize the organization's website for improved user experience.
• Organize and execute digital marketing events or webinars.
• Create and manage email marketing campaigns effectively.
• Use A/B testing to refine and optimize email campaigns and landing pages.

Requirements

Education

• Bachelor's degree in Digital Marketing or similar discipline
• Master's degree or additional certifications in marketing is advantageous

Experience

• 4+ years of proven experience in a digital marketing role

Technical Skills

• Email Marketing
• Content Management Systems (CMS)

Soft Skills

• Interpersonal Skills
• Adaptability

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent
• Zulu: Basic

Advantageous

• Proficiency in Graphic Design Software: Experience in using tools like Canva or Adobe Creative Suite for content creation.
• Experience in Video Marketing: Skilled in producing video content to engage online audiences.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company match
• Employee assistance programs
• Work-life balance initiatives

Company Culture

• Inclusivity: We celebrate diversity and build an inclusive culture that values different perspectives.
• Flexibility: Our team enjoys flexible working arrangements catering to personal and professional needs.