SEO Specialist

Job Description

As an SEO Specialist in Cape Town, you will play a crucial role in our digital marketing team. We are looking for a results-driven individual who can optimize our website for search engines, analyze performance metrics, and implement best practices to enhance our online visibility and user engagement.

Responsibilities

• Perform comprehensive keyword research to uncover new opportunities.
• Implement and manage SEO strategies to drive organic traffic.
• Analyze competitors' SEO strategies and suggest improvements.
• Conduct audits of the website's SEO performance and recommend enhancements.
• Work with developers to ensure SEO best practices are implemented during website updates.
• Provide training and guidance to team members about SEO techniques and strategies.
• Develop and manage a content calendar focused on SEO-driven topics.
• Collaborate with PPC specialists to ensure cohesive digital marketing efforts.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or related field
• Master's degree is a bonus

Experience

• 3+ years of experience in SEO or digital marketing

Technical Skills

• SEO Tools
• Content Management Systems

Soft Skills

• Analytical Skills
• Communication

Certifications

• Google Analytics Certification
• SEO Professional Certification

Languages

• English: Fluent

Advantageous

• Familiarity with PPC and Google Ads: Knowledge of pay-per-click advertising and Google Ads best practices.
• Proficiency in HTML and CSS: Understanding of HTML/CSS to address basic on-page SEO tasks.

Benefits

• Market-related salary with performance bonuses
• Retirement fund with employer contributions
• Flexible working hours with the possibility of remote work
• Professional development opportunities

Company Culture

• Innovative Environment: We promote creativity and innovation in our projects.
• Team Spirit: Our culture is built on collaboration and mutual support.
• Continuous Learning: We encourage continuous professional development and learning.