SEO Specialist

Job Description

We are on the hunt for a talented SEO Specialist to join our Pretoria team. In this role, you will be pivotal in increasing our clients' organic visibility and search engine rankings. The ideal candidate will possess a blend of technical SEO knowledge and creativity to strategise and implement effective SEO campaigns.

Responsibilities

• Design and implement effective SEO strategies tailored for clients.
• Monitor and report on search rankings and traffic trends.
• Optimise website content and structure for improved visibility.
• Conduct audience analysis to inform content strategies.
• Collaborate with the marketing team to align SEO with broader marketing goals.
• Manage relationships with external SEO tools and services.
• Create and oversee content marketing strategies that enhance SEO.
• Advise on website design and architecture to improve user experience.

Requirements

Education

• Bachelor's degree in Business, Marketing, or relevant field
• Master's degree in Marketing or related is preferred.

Experience

• 4+ years of hands-on experience in SEO and digital marketing

Technical Skills

• Data Analysis
• Social Media Marketing

Soft Skills

• Problem-solving
• Teamwork

Certifications

• SEO Certification from recognized institution
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in A/B testing and conversion rate optimisation: Hands-on experience designing and implementing A/B tests to improve conversions.
• Understanding of UX design principles: Basic understanding of user experience principles for better site engagement.

Benefits

• Comprehensive medical aid
• 13th cheque for exceptional performance
• Professional development opportunities
• Work-life balance initiatives

Company Culture

• Continuous Learning: We are committed to ongoing professional development and continuous learning.
• Flexibility: We offer flexible work arrangements to support our employees' needs.
• Community Engagement: We encourage involvement in community service and engagement activities.