SEO Specialist

Job Description

We are on the lookout for a talented SEO Specialist to join our Johannesburg team. The ideal candidate will have a passion for digital marketing and a proven track record in optimizing websites to improve ranking and traffic. In this role, you will craft SEO strategies, perform keyword research, and analyze performance metrics to drive organic growth. If you're an innovative thinker with an analytical mindset, apply today and contribute to our mission of delivering exceptional digital marketing solutions.

Responsibilities

• Conduct keyword research to guide content teams.
• Perform ongoing keyword and link audits.
• Optimize website content, landing pages, and paid search copy.
• Develop and implement SEO strategies to increase traffic.
• Analyze and report on website performance using tools like Google Analytics.
• Collaborate with the content team to ensure SEO best practices are being implemented.
• Stay updated on the latest trends and changes in SEO and major search engines.
• Monitor competitors and analyze their strategies.
• Participate in content creation and strategy development.
• Provide recommendations for improving user experience on the website.

Requirements

Education

• Bachelor’s degree in Marketing, Communications, or a related field
• Relevant certifications (e.g., Google Analytics, SEO certifications) are a plus

Experience

• 3+ years of experience in SEO, SEM, and digital marketing

Technical Skills

• Keyword Research
• On-page Optimization
• Analytics Tools
• Link Building

Soft Skills

• Analytical Thinking
• Communication
• Problem-Solving

Certifications

• Google Analytics Certified
• SEO Certification by a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with content management systems (CMS): Familiarity with platforms like WordPress, Shopify, or others.
• Knowledge of HTML/CSS and web development: Basic understanding of HTML/CSS to assist with optimization tasks.

Benefits

• Competitive salary with performance-based bonuses.
• Health and wellness programs.
• Flexible working arrangements.
• Opportunities for training and development.

Company Culture

• Team-Driven Success: We promote a team-oriented environment where everyone contributes to success.
• Innovation and Creativity: Our culture encourages innovative thinking and creative solutions to digital challenges.
• Career Development: Commitment to ongoing employee development through training and mentorship.