SEO Specialist

Job Description

Join us as an SEO Specialist at Digital Marketing Solutions in Durban, where you will focus on enhancing website visibility through innovative SEO strategies. Your role will include optimizing content, conducting thorough keyword research, and analyzing website metrics to ensure the highest level of performance.

Responsibilities

• Optimize website content for search engines and user experience.
• Conduct competitor analysis and research to inform strategies.
• Manage link-building campaigns to improve authority.
• Utilize SEO tools like Google Analytics and SEMrush.
• Train and guide junior team members on SEO best practices.
• Work closely with web developers to implement improvements.

Requirements

Education

• Bachelor's degree in Marketing, Communications, or a related field

Experience

• 3+ years of experience in SEO and digital marketing

Technical Skills

• SEO Tools
• HTML & CSS

Soft Skills

• Analytical Thinking
• Communication

Certifications

• Google Analytics Certified
• SEO Certification from a recognized body

Languages

• English: Fluent

Advantageous

• Familiarity with PPC and social media marketing: Experience with paid search and social media advertising.
• Knowledge of WordPress: Proficient in creating and managing content on WordPress-based websites.

Benefits

• Competitive salary with performance bonuses
• Health and wellness benefits
• Flexible working hours
• Opportunity for professional growth

Company Culture

• Team-Oriented Atmosphere: We believe in collaboration, sharing ideas, and supporting each other.
• Innovation: We encourage creativity and innovative thinking at all levels.