Digital Marketing Manager

Job Description

We are on the lookout for a Digital Marketing Manager to lead our marketing team in Cape Town. In this role, you'll devise and implement effective marketing strategies to boost our brand presence and grow our client base. Your expertise in various digital channels will be critical to achieving our goals.

Responsibilities

• Craft and execute innovative marketing campaigns tailored to target audiences.
• Evaluate and adjust strategies based on analytics and performance data.
• Enhance user experience through compelling digital content.
• Stay updated on industry trends and best practices to ensure competitiveness.
• Collaborate with design and tech teams to ensure execution aligns with brand standards.
• Manage the marketing budget to maximize investment.

Requirements

Education

• Bachelor's degree in Marketing or Communications
• Master's degree in a related field is preferred

Experience

• 4+ years of experience in digital marketing management

Technical Skills

• Email Marketing
• PPC Advertising

Soft Skills

• Analytical Skills
• Interpersonal Skills

Certifications

• Digital Marketing Master Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools: Experience in automating marketing processes using tools like HubSpot.
• Experience with influencer marketing strategies: Knowledge in managing influencer relationships and campaigns.

Benefits

• Comprehensive health, dental, and vision insurance
• Retirement savings plan with employer matching
• Flexible remote work options
• Regular team-building events

Company Culture

• Continuous Learning: We encourage continual personal and professional development.
• Work-life Balance: We prioritize a healthy work-life balance to support our team members.
• Community Engagement: We actively participate in community initiatives and encourage our team to contribute.