Product Marketing Manager

Job Description

We are seeking an analytical and creative Product Marketing Manager to oversee our product strategies in Johannesburg. You will be the driving force behind our go-to-market plans, working closely with various teams to ensure that our product meets market needs and stands out. Your experience in product positioning and marketing execution will be essential in achieving our business goals.

Responsibilities

• Lead the creation and execution of product marketing plans.
• Utilize insights and analytics to guide marketing direction and strategy.
• Work cross-functionally to ensure marketing initiatives meet product roadmaps.
• Design campaigns to raise product visibility and customer interest.
• Support sales teams with training and product-related materials.
• Collaborate in pricing strategies and tactics.
• Foster customer relationships to enhance product loyalty.
• Maintain up-to-date knowledge of industry trends and consumer behavior.
• Facilitate product presentations and trade shows.
• Prepare reports on marketing performance metrics.

Requirements

Education

• Bachelor's degree in Marketing or related field
• MBA or relevant certification preferred

Experience

• 5+ years of relevant experience in a marketing role

Technical Skills

• Campaign Management
• Digital Marketing

Soft Skills

• Leadership
• Negotiation

Languages

• English: Fluent

Advantageous

• SEO/SEM knowledge: Experience with search engine optimization and marketing tactics.
• Experience in a startup environment: Ability to thrive in a fast-paced, evolving landscape.

Benefits

• Comprehensive health plans
• Flexible working arrangements
• Annual performance bonuses
• Employee stock options

Company Culture

• Supportive Leadership: Our leadership team is committed to mentorship and employee support.
• Continuous Improvement: We embrace ongoing learning and professional development opportunities.
• Community Engagement: We actively participate in community initiatives and encourage employee involvement.