SEO Specialist

Job Description

As an SEO Specialist in Pretoria, you will play a key role in our digital marketing efforts. Your responsibilities will include optimizing website content, analyzing performance metrics, and implementing SEO best practices to improve organic search rankings and drive qualified traffic.

Responsibilities

• Implement on-page SEO improvements, including meta tags, headings, and structured data.
• Research and suggest content topics that align with user intent and SEO goals.
• Oversee the execution of SEO strategies and campaigns from start to finish.
• Work closely with web developers to ensure proper implementation of SEO best practices.
• Develop and maintain SEO documentation and performance reports.
• Foster relationships with external partners for collaborative SEO initiatives.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media, or a related field

Experience

• 3+ years of experience in SEO, content marketing, or digital strategy

Technical Skills

• Keyword Research
• Content Management Systems (CMS)

Soft Skills

• Creativity
• Team Collaboration

Certifications

• HubSpot Content Marketing Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience with e-commerce SEO: Knowledge of techniques specific to e-commerce websites.
• Proficiency in web analytics tools: Strong skills in analyzing data and converting insights into actionable strategies.

Benefits

• Comprehensive health benefits including dental and vision
• Retirement savings plan with company match
• Work-from-home options available
• Continuous learning and development programs

Company Culture

• Diversity and Inclusion: We are committed to creating a workplace where diverse voices are valued and heard.
• Work-Life Balance: We strive to maintain a healthy work-life balance for all our employees.
• Community Engagement: We actively participate in community initiatives and encourage employee involvement.