Digital Marketing Specialist

Job Description

We are seeking a knowledgeable Digital Marketing Specialist to join our dynamic team in Durban. The ideal candidate will have a passion for all things digital and be adept at creating effective marketing strategies that enhance brand exposure and drive sales. If you're excited about working in a fast-paced environment where your ideas matter, we want to hear from you!

Responsibilities

• Create and manage impactful email marketing initiatives.
• Engage in A/B testing for effective campaign strategies.
• Ensure all digital marketing content supports the overall brand message.
• Measure and report on the effectiveness of marketing communications.
• Develop and manage the social media calendar.

Requirements

Education

• Bachelor's degree in Marketing, Advertising, or related field
• Master's degree is a plus

Experience

• 3-5 years of diverse digital marketing experience

Technical Skills

• Social Media Marketing
• Email Marketing

Soft Skills

• Team Player
• Communication Skills

Certifications

• Facebook Blueprint Certification
• Digital Marketing Institute Certification

Languages

• English: Fluent

Advantageous

• Experience in B2B marketing: Skilled in creating strategies tailored to B2B audiences.
• Proficiency in design tools: Ability to use design software like Canva or Adobe Creative Suite for creating marketing materials.

Benefits

• Comprehensive health insurance package
• Annual performance bonuses
• Remote work options available after probation
• Support for continued education and certifications

Company Culture

• Continuous Improvement: We believe in continuous improvement and support our team's growth and learning.
• Work-life Balance: We promote a healthy work-life balance to ensure our team can thrive both personally and professionally.
• Open Communication: We encourage open communication and feedback, allowing everyone's voice to be heard.