Digital Marketing Specialist

Job Description

We are on the hunt for an experienced Digital Marketing Specialist in Port Elizabeth to lead our online marketing efforts. This role requires a blend of creativity and analytical skills to design campaigns that capture attention and convert leads. You will analyze market trends, optimize strategies, and report on campaign performance.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Manage and optimize online ad campaigns across various platforms.
• Develop creative content for social media and email campaigns.
• Analyze and report on key performance indicators to inform future strategies.
• Work closely with graphic designers to ensure brand consistency.
• Remotely manage a small team of content creators and social media managers.
• Conduct competitor analysis to identify strengths and weaknesses.

Requirements

Education

• Master's degree in Marketing or Business Administration is preferable

Experience

• 5+ years of experience in digital marketing including SEO and social media

Technical Skills

• Content Management Systems (CMS)
• Email Marketing Software

Soft Skills

• Team Leadership
• Problem Solving

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent
• Afrikaans: Conversational

Advantageous

• Experience with Video Marketing: Knowledge of creating and optimizing video content for social media and websites.
• Familiarity with A/B Testing: Ability to conduct A/B testing for optimizing marketing campaigns.

Benefits

• Comprehensive medical aid and wellness programs
• Flexible work arrangements
• Strong focus on employee development and training
• Regular team-building activities

Company Culture

• Team Spirit: We value teamwork and encourage social interactions among team members.
• Employee Recognition: We believe in recognizing and rewarding our employees’ efforts and achievements.
• Work-Life Balance: We prioritize a healthy work-life balance for all employees, fostering well-being.