SEO Specialist

Job Description

We are on the lookout for a proactive Digital Marketing Specialist to join our innovative team in Johannesburg. You will play a pivotal role in developing and executing marketing campaigns that increase our online visibility and drive traffic. The ideal candidate will be well-versed in digital marketing strategies, SEO, PPC, and social media management. Your creativity and analytical skills will contribute to enhancing our overall digital strategy.

Responsibilities

• Identify key performance indicators for SEO performance metrics.
• Develop comprehensive SEO strategies tailored to client needs.
• Execute on-page and off-page SEO strategies for various campaigns.
• Create detailed reports showcasing SEO results and recommendations.
• Work closely with PPC and social media teams to align strategies.
• Attend industry conferences and workshops to enhance knowledge.
• Engage with clients to understand their business goals and develop SEO strategies accordingly.
• Mentor junior SEO specialists and interns.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field

Experience

• 5+ years of proven experience in SEO

Technical Skills

• Link Building Strategies
• Technical SEO

Soft Skills

• Team Collaboration
• Problem-Solving

Certifications

• SEMrush SEO Professional Certification
• Google Ads Certification

Languages

• English: Fluent

Advantageous

• Experience in data analysis and reporting: Ability to analyze data trends and performance metrics effectively.
• Knowledge of current digital marketing trends: Keeping up to date with the latest trends in digital marketing and SEO.

Benefits

• Salary package including medical aid and retirement benefits
• Employee training and development programs
• Work-life balance initiatives
• Performance incentives

Company Culture

• Growth Mindset: Our company promotes a growth mindset, encouraging employees to embrace challenges and learn from experiences.
• Collaborative Spirit: We emphasize teamwork and collaboration, believing that great ideas come from diverse groups working together.
• Flexibility: We understand the need for a work-life balance and strive to accommodate individual needs through flexible working arrangements.