Digital Marketing Specialist

Job Description

Exciting opportunity for a Digital Marketing Specialist! You'll play a key role in executing marketing strategies, optimizing campaigns, and leveraging data to inform decisions. A passion for digital trends and analytics is essential.

Responsibilities

• Utilize analytics tools to assess campaign performance and user behaviour.
• Work closely with sales teams to align marketing strategies.
• Strengthen the company's brand presence online.
• Participate in the planning of promotional events and campaigns.
• Provide insights and recommendations based on digital marketing performance data.

Requirements

Education

• Bachelor's degree in Marketing or Digital Communications
• Certification in Digital Marketing is preferred

Experience

• 4+ years in a digital marketing role with a focus on analytics

Technical Skills

• PPC Advertising
• Email Marketing

Soft Skills

• Leadership
• Project Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Proficient in HTML and CSS.: Ability to make minor edits to website content and email templates.
• Experience with A/B testing and conversion rate optimization.: Skilled in conducting A/B tests to improve marketing effectiveness.

Benefits

• Comprehensive medical aid
• Performance bonuses
• Work-life balance initiatives
• Ongoing training opportunities

Company Culture

• Continuous Learning: We believe in the power of continuous learning and provide resources for personal growth.
• Employee Empowerment: Employees are encouraged to take initiative and bring their ideas to the forefront.
• Work-Life Balance: We promote a healthy work-life balance, ensuring our team members thrive both personally and professionally.