Digital Marketing Specialist

Job Description

As a Digital Marketing Specialist, you will be responsible for creating impactful marketing campaigns across various digital platforms. Ideal candidates will have a flair for creativity, strong analytical skills, and a passion for driving results.

Responsibilities

• Develop, implement and manage digital marketing campaigns.
• Oversee SEO strategies to improve search engine rankings.
• Monitor and analyse performance metrics and identify trends.
• Manage social media accounts and engage with followers.
• Create and optimise content for the website and blog.
• Collaborate with the sales team to create promotional materials.
• Conduct market research to inform strategies and content development.
• Stay updated with the latest industry trends and technologies.
• Assist in email marketing campaigns and customer engagement.
• Support the marketing team in any ad-hoc projects.

Requirements

Education

• Bachelor's degree in Marketing, Communications or related field
• Relevant certifications in digital marketing preferred

Experience

• 3+ years of experience in digital marketing

Technical Skills

• SEO
• Google Analytics

Soft Skills

• Creativity
• Communication

Certifications

• Google Ads Certification
• HubSpot Content Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with PPC campaigns: Understanding of paid marketing methods and platforms.
• Familiarity with content management systems (CMS): Experience with WordPress or other CMS platforms.

Benefits

• Health, dental, and vision insurance
• Flexible working hours and hybrid work environment
• Professional development opportunities
• Employee discounts and wellness programs

Company Culture

• Collaboration: We prioritize teamwork and collaboration across all levels of the organization.
• Innovation: Encouraging creative solutions and continuous improvement in our strategies.
• Diversity: We celebrate diversity and promote an inclusive environment for all employees.