Marketing Manager

Job Description

We are in search of a dynamic Marketing Manager to spearhead our digital marketing efforts in Johannesburg. You will play a vital role in developing and implementing marketing strategies that enhance our brand visibility and drive customer engagement. The successful candidate will have a strong understanding of digital marketing, social media platforms, and SEO practices.

Responsibilities

• Strategise and execute digital marketing plans to boost customer acquisition and retention.
• Optimize website and social media profiles for search engines.
• Create engaging content marketing materials to attract and educate potential customers.
• Collaborate with cross-functional teams to ensure cohesive marketing strategies.
• Review and approve all marketing campaigns to ensure quality and effectiveness.
• Conduct A/B testing to improve email marketing and landing pages.
• Maintain up-to-date knowledge of digital marketing trends and tools.
• Monitor competitors and industry trends to identify areas for improvement.
• Develop training programs for the marketing team on emerging trends and technologies.

Requirements

Education

• Bachelor's degree in Marketing or Business Administration
• Master's degree in a related field is preferred

Experience

• 5+ years of experience in a digital marketing management role

Technical Skills

• Email Marketing
• PPC Advertising
• Market Research

Soft Skills

• Time Management
• Teamwork

Certifications

• HubSpot Inbound Marketing Certification
• Facebook Ads Certification

Languages

• English: Fluent

Advantageous

• Knowledge of marketing automation tools.: Experience in using tools for automating marketing tasks and workflows.
• Experience in event marketing.: Familiarity with organizing and promoting marketing events.

Benefits

• Comprehensive health insurance
• Annual performance bonuses
• Remote work options available
• Employee training programs

Company Culture

• Innovation: Encouraging creativity and fresh ideas is a cornerstone of our company culture.
• Community Engagement: We believe in giving back to the community and supporting social initiatives.
• Work-Life Balance: We promote a healthy work-life balance for all employees, ensuring well-being and productivity.