Market Research Analyst

Job Description

We are seeking a skilled Market Research Analyst to join our team in Durban. The successful candidate will play a pivotal role in analyzing market trends, collecting data on consumer preferences, and delivering valuable insights to drive strategic business decisions. You will be collaborating with various departments to ensure that our marketing strategies are backed by data-driven insights.

Responsibilities

• Lead market analysis projects from conception to execution.
• Study consumer behavior and market dynamics to provide recommendations.
• Utilize statistical tools to analyze data and report on key metrics.
• Prepare market forecasts based on historical trends and current data.
• Support marketing strategy development through evidence-based research.
• Conduct competitive analysis and benchmarking.
• Prepare comprehensive reports to support strategic decision-making.

Requirements

Education

• Master's degree in Marketing or Business Analytics is preferred

Experience

• 5+ years of experience in market research or analytics

Technical Skills

• Qualitative Research Methods
• Quantitative Analysis

Soft Skills

• Team Collaboration
• Critical Thinking

Languages

• English: Fluent

Advantageous

• Familiarity with market segmentation techniques: Ability to effectively categorize target audiences for tailored marketing strategies.
• Experience working with CRM platforms: Knowledge of tools like Salesforce to analyze customer data.

Benefits

• Attractive compensation and performance bonuses
• Comprehensive health, dental, and vision plans
• Support for continuous learning and development
• Work-life balance initiatives

Company Culture

• Continuous Growth: We are dedicated to fostering a culture of continuous learning and professional growth.
• Supportive Environment: Our leadership cultivates a nurturing environment for all employees to thrive.
• Community Engagement: We actively participate in community initiatives and encourage employee involvement.