Product Marketing Manager

Job Description

Seeking an innovative Product Marketing Manager to lead our marketing initiatives in Johannesburg. You will be pivotal in aligning our product offerings with market demands through thorough analysis and creative marketing strategies.

Responsibilities

• Develop and implement comprehensive marketing strategies that drive demand for products.
• Conduct market research to identify customer needs and market opportunities.
• Collaborate with sales teams to create sales enablement tools and materials.
• Create concise product messaging and positioning that resonates with target audiences.
• Launch new products and drive awareness through multi-channel marketing campaigns.
• Analyse product performance metrics and iterate on marketing strategies accordingly.
• Organize and support product training for sales teams to ensure effective communication of product benefits.
• Build relationships with key stakeholders, including customers, to gather insights that inform product enhancements.

Requirements

Education

• Bachelor's degree in Marketing or related field
• Master's degree is a plus

Experience

• 5+ years of experience in product marketing or related role

Technical Skills

• Market Analysis
• Campaign Management
• Digital Marketing

Soft Skills

• Communication
• Creative Thinking
• Project Management

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Experience in B2B Marketing: Prior experience in a B2B marketing environment is beneficial.
• Familiarity with SaaS Products: Understanding of software-as-a-service business models is an advantage.

Benefits

• Competitive salary package and performance bonuses.
• Health and wellness programs.
• Flexible working hours.
• Support for continuous learning and development.

Company Culture

• Collaboration: We believe in teamwork, and encourage a collaborative spirit in creating our products.
• Growth and Development: We are committed to professional growth and development of our employees.
• Innovation: We encourage innovative thinking and welcome new ideas.