SEM Manager

Job Description

We are seeking an SEM Manager to lead our search engine marketing efforts. This role requires a deep understanding of SEM strategies, keyword research, and ad campaign management. You will work collaboratively with our marketing team to optimize performance and drive traffic.

Responsibilities

• Lead a team of SEM specialists to drive results.
• Monitor search engine algorithms and adjust campaigns accordingly.
• Conduct A/B testing on ad copy and landing pages.
• Establish key performance indicators for SEM initiatives.
• Train and mentor junior team members on SEM best practices.

Requirements

Education

• Bachelor's degree in Digital Marketing
• Relevant certifications in PPC or SEO are highly regarded

Experience

• 5+ years of experience in SEM or PPC management

Technical Skills

• Bing Ads
• Social Media Advertising

Soft Skills

• Leadership
• Time Management

Certifications

• HubSpot Content Marketing Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience in E-commerce SEM Strategies: Proficiency in strategies specific to e-commerce platforms to drive sales.
• Familiarity with Affiliate Marketing: Understanding of affiliate marketing strategies for SEM.

Benefits

• Comprehensive health and wellness benefits
• Generous leave policies including family leave
• Access to professional development resources
• Team-building activities and events

Company Culture

• Work-Life Balance: We prioritize work-life balance to ensure our team can thrive both professionally and personally.
• Continuous Improvement: Our commitment to continuous improvement drives our success and growth.
• Team Spirit: We believe in building a strong team spirit that encourages support and camaraderie.