Digital Marketing Specialist

Job Description

We are seeking a talented Digital Marketing Specialist to join our dynamic team in Johannesburg. The ideal candidate will possess a deep understanding of digital marketing strategies and analytics to enhance our online presence and assist in driving brand awareness and audience engagement.

Responsibilities

• Design, implement and manage digital marketing campaigns.
• Evaluate the performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Collaborate with sales and product teams to create cohesive marketing strategies.
• Run social media advertising campaigns and optimize performance.
• Stay up-to-date with the latest trends and changes in digital marketing.
• Manage and improve the company’s website and SEO strategies.

Requirements

Education

• Bachelor's degree in Marketing or Communications

Experience

• 3-5 years experience in a similar role

Technical Skills

• Content Management Systems
• Graphic Design Software

Soft Skills

• Time Management

Certifications

• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Familiarity with Video Marketing: Experience in creating and promoting video content.
• Knowledge of E-commerce Platforms: Experience with online sales strategies and platforms.

Benefits

• Comprehensive health benefits package
• Company-sponsored training and certifications
• Generous leave policies
• Dynamic and engaging company culture

Company Culture

• Inclusivity: We are dedicated to cultivating a workplace where diversity is celebrated and all voices are heard.
• Continuous Learning: We support our employees' growth with ongoing training and development opportunities.