Search Marketing Strategist

Job Description

Join our dynamic team as a Search Marketing Strategist, where you'll leverage your PPC expertise to create and manage successful campaigns across multiple platforms. The ideal candidate will have a robust understanding of digital marketing strategies and be committed to achieving measurable results.

Responsibilities

• Lead the creation and management of PPC campaigns that drive traffic and conversions.
• Perform in-depth analysis of keyword opportunities and performance.
• Craft, implement, and improve landing page experiences.
• Regularly assess campaign performance against ROI goals.
• Collaborate with design and content teams to ensure cohesive messaging.
• Utilize analytics tools to monitor campaign success and optimize accordingly.
• Advise on budget allocations and spend forecasting.
• Research competitors’ campaigns to inform strategy.
• Enhance brand visibility through effective PPC strategies.
• Develop training materials for staff on PPC tools and strategies.

Requirements

Education

• Bachelor's degree in Digital Marketing or related field
• Masters in Marketing preferred

Experience

• 5+ years of experience in PPC campaign management

Technical Skills

• Google Analytics
• PPC Tools

Soft Skills

• Strategic Thinking
• Problem-solving

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent
• Afrikaans: Basic

Advantageous

• Experience managing multi-language PPC campaigns: Ability to effectively manage campaigns across various languages.
• Knowledge of local market trends: In-depth understanding of local marketing trends to maximize campaign effectiveness.

Benefits

• Comprehensive health insurance
• Retirement savings plan with company contribution
• Employee wellness programs
• Access to training and development resources

Company Culture

• Innovation: We thrive on pushing the boundaries of creativity and technology.
• Work-life Balance: We understand the importance of maintaining a healthy work-life balance.
• Empowerment: Every team member is empowered to share ideas and drive results.