SEO Specialist

Job Description

We are seeking an experienced SEO Specialist to join our team in Durban. In this role, you'll be responsible for executing effective SEO campaigns, analyzing metrics, and improving our website's search engine rankings. A successful candidate will stay updated on industry trends and demonstrate a results-driven approach.

Responsibilities

• Develop and implement SEO strategies to enhance organic traffic.
• Analyze website performance and user engagement metrics.
• Manage link-building strategies to increase domain authority.
• Conduct competitive analysis to identify opportunities.
• Ensure adherence to SEO best practices in all content.
• Enable effective tracking and analysis of web traffic.
• Collaborate with social media, PPC, and content teams.
• Educate internal teams on SEO best practices and trends.

Requirements

Education

• Bachelor's degree in Marketing or related discipline

Experience

• 4+ years of demonstrated experience in SEO practices

Technical Skills

• Content Management Systems (WordPress)
• Link Building Strategies

Soft Skills

• Problem Solving
• Team Player

Certifications

• Google Ads Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Understanding of UX/UI Principles: Knowledge of user experience and interface design principles.
• Ability to work with Data Visualization Tools: Experience in utilizing tools to visualize SEO metrics.

Benefits

• Health and wellness programs
• Competitive salary package
• Monthly team-building events
• Access to training resources

Company Culture

• Flexibility: We support a flexible working environment to foster work-life balance.
• Recognition: We appreciate our team efforts and achievements through various recognition programs.
• Inclusivity: We bring together diverse talents to create a vibrant work atmosphere.