Marketing Manager

Job Description

Join a dynamic team as our Marketing Manager, where you'll oversee the execution of multifaceted marketing strategies. Your role will include managing campaigns, leading a team, and collaborating with sales to optimize overall business performance. Success in this position will require a combination of innovation and tactical execution.

Responsibilities

• Conceptualise and lead marketing strategies that drive customer engagement.
• Monitor ongoing marketing strategies and assess their effectiveness.
• Develop creative content for campaigns, including blogs, videos, and social posts.
• Analyze customer insights and adjust marketing strategies accordingly.
• Manage budgets and track expenses related to marketing initiatives.
• Coordinate with sales teams to align marketing campaigns with sales objectives.
• Evaluate competitor marketing strategies to maintain a competitive edge.
• Establish and maintain strong brand presence across all channels.
• Oversee public relations and manage company's online reputation.
• Ensure compliance with legal and ethical marketing standards.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration or related field
• Master's degree preferred

Experience

• 5+ years of experience in marketing, with a focus on digital

Technical Skills

• Digital Marketing
• SEO/SEM
• Data Analysis
• Social Media Management
• Content Creation

Soft Skills

• Leadership
• Communication
• Creativity
• Strategic Thinking
• Adaptability

Certifications

• Google Analytics Certification
• HubSpot Inbound Marketing Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Proficiency in using marketing automation platforms to enhance campaign efficiency.
• Familiarity with graphic design software: Experience in using design tools such as Adobe Photoshop or Canva.