Digital Marketing Specialist

Job Description

We are seeking a passionate Digital Marketing Specialist to join our team in Johannesburg. The ideal candidate will have experience in creating and implementing online marketing strategies that drive engagement and lead generation. You will work closely with the marketing team to develop content, manage campaigns, and analyse performance metrics. A collaborative spirit and a keen eye for detail are crucial in this role. If you're ready to take your digital marketing career to the next level, we want to hear from you!

Responsibilities

• Create and manage digital advertising strategies across platforms.
• Monitor and report on competitor activities to stay ahead in the market.
• Participate in brainstorming sessions to contribute creative ideas for campaigns.
• Implement A/B testing to improve campaign effectiveness and drive higher conversions.
• Collaborate with sales teams to align marketing strategies with business goals.

Requirements

Education

• Bachelor's degree in Marketing, Business Administration, or a related field
• Master's degree is preferred

Experience

• 4+ years of experience in digital marketing and online strategies

Technical Skills

• Email Marketing
• Data Analysis

Soft Skills

• Teamwork
• Time Management

Certifications

• Google Ads Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with marketing automation tools: Familiarity with platforms like HubSpot or Marketo.
• Understanding of affiliate marketing: Knowledge of strategies and partnerships to enhance lead generation.

Benefits

• Comprehensive medical aid package
• Generous leave policy
• Flexible work arrangements
• Discounts on company products and services

Company Culture

• Team Collaboration: We emphasize teamwork and collaboration across all departments to achieve common goals.
• Community Engagement: We are dedicated to giving back to the community through volunteer efforts and initiatives.