Digital Marketing Specialist

Job Description

Looking for a Digital Marketing Specialist in Cape Town who is ready to take our digital presence to the next level. This role involves crafting data-driven marketing strategies, optimizing SEO, and engaging with customers across multiple digital platforms.

Responsibilities

• Build and manage marketing funnels to convert leads into customers.
• Utilize analytics tools to monitor website and campaign performance.
• Create and curate compelling content tailored to target audiences.
• Engage with customers and manage community interactions on social media.
• Continuously improve website UX/UI based on user feedback and analytics.

Requirements

Education

• Bachelor's degree in Marketing, Digital Media or related field

Experience

• 3-5 years of experience in digital marketing roles

Technical Skills

• PPC Advertising
• Content Management Systems

Soft Skills

• Analytical Thinking
• Teamwork

Certifications

• Google Analytics Certification
• Facebook Blueprint Certification

Languages

• English: Fluent

Advantageous

• Experience with video marketing: Create engaging video content for campaigns.
• Knowledge of graphic design tools: Familiarity with Canva or Adobe Creative Suite.

Benefits

• Comprehensive health, dental, and vision insurance
• Employee wellness programs
• Work-from-home options
• Generous leave policies

Company Culture

• Innovation: We encourage creativity and new ideas to drive our marketing strategies.
• Respect: We respect every team member's contributions and ideas.
• Community Impact: We strive to make a positive impact on the local community through our initiatives.