SEO Specialist

Job Description

As an SEO Specialist, you will play a critical role in enhancing our online presence and ensuring our website ranks high on search engines. Your responsibilities will include conducting keyword research, optimizing website content, and executing link-building strategies. We're looking for someone with a keen eye for detail, a data-driven mindset, and the ability to adapt to the ever-changing landscape of SEO.

Responsibilities

• Perform on-page and off-page optimization to enhance organic traffic.
• Utilize SEO tools to audit websites and identify areas for improvement.
• Create detailed reports on SEO performance metrics.
• Analyse SERP results and apply strategies for keyword ranking improvements.
• Guide the content team in creating SEO-rich copy.
• Evaluate and develop strategies based on website traffic and engagement.
• Implement and track on-page content updates for SEO effectiveness.
• Maintain brand compliance and consistency across various platforms.
• Enhance technical aspects of SEO including site speed and crawlability.
• Foster collaboration between marketing and IT for alignment on projects.

Requirements

Education

• Bachelor's degree in Marketing, Digital Communications, or related field
• Google Analytics Certification is a plus

Experience

• 3+ years of experience in search engine optimization

Technical Skills

• Technical SEO
• Data Analysis

Soft Skills

• Team Collaboration
• Adaptability

Languages

• English: Fluent

Advantageous

• Knowledge of local SEO practices: Experience with optimizing for local search results.
• Proficiency in social media marketing: Ability to integrate social media strategies with SEO efforts.

Benefits

• Comprehensive health insurance coverage
• Paid time off and holiday leave
• Supportive work environment focused on career growth
• Work-life balance initiatives

Company Culture

• Team Empowerment: We empower our teams to make decisions and take ownership of their projects.
• Collaborative Workspaces: Our work spaces promote collaboration and open communication among team members.
• Results-Driven: We focus on delivering results and rewarding contributions that achieve company goals.