SEO Specialist

Job Description

As an SEO Specialist in Durban, you will play a crucial role in enhancing our clients' online presence. Your primary focus will be to optimize content, conduct keyword research, and implement on-page and off-page SEO techniques to boost organic search traffic and increase visibility.

Responsibilities

• Develop and maintain SEO content calendar and strategies
• Analyze website traffic patterns and suggest improvements
• Create compelling meta titles, descriptions, and other on-page elements
• Assist in designing and executing A/B tests for website optimization
• Work with social media and content teams to enhance visibility
• Report on SEO performance metrics and ROI to stakeholders
• Identify technical issues affecting site performance and address them
• Assist in managing the SEO budget and resources

Requirements

Education

• Bachelor's degree in a relevant field is preferred

Experience

• 5+ years of experience in SEO and digital marketing roles

Technical Skills

• Content Management Systems
• Data Analysis

Soft Skills

• Creative Problem-Solving
• Project Management

Certifications

• Google Analytics Certification
• SEO Certification from a recognized institution

Languages

• English: Fluent

Advantageous

• Experience with social media marketing: Ability to leverage social media platforms to support SEO efforts.
• Proficiency in local SEO strategies: Understanding of local search metrics and optimization techniques.

Benefits

• Comprehensive health coverage including dental and vision
• Pension scheme with generous employer contribution
• Opportunities for skill enhancements and upskilling
• Access to wellness programs and activities

Company Culture

• Empowerment: We empower our employees to take initiative and lead projects.
• Continuous Learning: We support ongoing learning and professional growth for our staff.
• Work-Life Balance: We promote a healthy work-life balance through flexible working arrangements.